Frank Appiah Kusi

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Publications

Performance over Strategy: A Myth of Denial in Sponsorship among Football Clubs in Ghana
The Bioscan2026
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4S Mobile Marketing Theory: A Prospective Marketing Mix for the Ghana Premier League
The Review of Contemporary Scientific and Academic Studies2022
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Examining Consumer Behaviour towards FIFA World Cup Qatar 2022 among Soccer Fans in Nsufa, Accra, Ghana
The Review of Contemporary Scientific and Academic Studies2023
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“Towards Stadium Attendance: Evaluating Market Values of Ghanaian Football Clubs as a Driver for Sponsorship”